From the Manufacturer:
Beta-Carotene is the best known of the entire carotenoid family, however, there are hundreds of other carotenoids. Today, science is exploring the benefits of the lesser-known carotenoids. The most revolutionary new knowledge in nutritional science comes from the discovery of components in vegetables called Phyto-Nutrients. These Phyto-Nutrients go beyond vitamins and minerals. With this new awareness.