From the Manufacturer:
Millions of people throughout Asia consume Goji berries every day for both their unique, satisfying flavor, and for their health benefits. In china's first herbal encyclopedia, Shen Nong's Materia Medica, written in the 1st century B.C., Goji was classified as a "superior tonic," a class of herbs that people should take on an on-going basis to preserve youth and to promote general well being of life. Goji's superior tonic classification has stood the test of time. Two thousand years later, Goji berries are still being consumed regularly throughout Asian civilizations for those purported reasons. We now know that Goji berries are a "high-ORAC" antioxidant-rich superfruit featuring important phytochemicals such as beta-carotene, zeazanthin, betaine, polysaccharides (LBPs), trace minerals and vitamins. Mountain Goji Berries are the only Goji berries that are Snack Grade Delicious and Herb Grade Serious. They are plump, juicy, naturally sweet, and absolutely delicious. And they have an extraordinary and balanced phytonutrient profile. They are grown naturally in the pristine foothills of "Heaven Mountain", a remote mountain range in Central Asia - an area that possesses the precise qualities for producing the best Goji on Earth. Every drop of water in the growing fields is derived from the melted snow and glacial runoff from "Heaven Mountain". The virgin land is rich in alkaline minerals, and there is virtually no industry for a thousand miles.