From the Manufacturer:
Your children may not be getting all the nutrition they need from their diets alone-especially picky eaters.
We've formulated PediaPower as a tasty, all-natural alternative to traditional multi-vitamin supplements. Plus, we've added nutrients that you may not find in standard supermarket multis, like blueberry, apple fruit and grape seed extracts.
They'll also get higher levels of calcium, magnesium, the B-complex vitamins, beta carotene and a healthy dose of plant enzymes for digestive support, as well as essential minerals. We use L-OptiZinc®, the best form of zinc, as it is better absorbed and has 20 times more antioxidant effectiveness. You'll also find Ferrochel® iron, which is better for younger tummies: It's less likely to cause intestinal side effects. Another nutrient less likely to cause stomach upset is the Ester-C® form of Vitamin C. And, because it's gentler, it helps preserve the enamel of growing teeth, unlike straight ascorbic acid.
Best of all, PediaPower contains no artificial colors or sweeteners.try finding all of this in a standard kids' multi!