From the Manufacturer:
Emu oil soft gelcaps have all the benefits of today's chemical "regimens" but they are completely natural! When a doctor gives you a prescription (we'll use high cholesterol as an example), if it doesn't work, you go back to the doctor and he gives you another prescription and so on until one of them works for you. We all know that prescription drugs do not have the same effect on all people and we accept that so we keep trying and changing.
Emu oil soft gelcaps are no different in that respect. Some people may take them for high cholesterol and they have no affect, just the same as prescription drugs have no affect on some people and the prescription has to be changed. But lots of people take emu oil soft gelcaps for high cholesterol and they work wonderful PLUS, they are all-natural. So, emu oil soft gelcaps do work as well as prescription drugs. Overall, the end result is that if you take them you benefit.
Pure emu oil is no different. Generally, it works so well on so many different ailments it is the preferred treatment and is considered by users to be a Godsend. Since it has no harmful side effects and is all natural, it makes sense to try emu oil first.